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Executive Chairman & CEO
Joe is the Executive Chairman & CEO of B2BE. He founded the company in 1998 in Australia. Within a span of 2 decades, he has successfully grown the company into a global organization with offices in Asia, ANZ, Europe and Americas. Today, B2BE is the No. 1 market leader in Australia and New Zealand.
Joe holds a Bachelor of Science with Honours majoring in Computer Science from Monash University.
COO – Europe and Americas
Richard has been with the B2BE business since 2000 and originally joined as the Business Development Manager (Australia). Since then he has held various roles within the business including: Business Manager Australia, United Kingdom and European General Manager, Chief Operations Officer and CEO.
Since joining in 2000 he has been instrumental in helping transform and grow B2BE into a global organisation with offices and locations across the globe.
Richard’s background is business marketing and previous roles in these areas have allowed him to utilise his knowledge in being very hands on in the development of many of B2BE’s products and solutions. Richard has also been key in opening new markets, including: India, United Kingdom, the Netherlands and France.
Richard is currently based in Europe and if he is not in the office he is most likely to be found in the mountains: skiing, mountaineering, rock climbing, road riding or mountain biking.
COO – Asia & ANZ
As COO – Asia & ANZ, Daniel is responsible for the sales and delivery of all B2BE products in Asia Pacific.
Daniel joined B2BE in 2012. He has overseen numerous EDI implementation projects and also driven new projects such as developing a warranty and credit portal for a major international power tool manufacturer.
Prior to working at B2BE, Daniel worked in many countries including: New Zealand, Malaysia, Brazil, China, Indonesia and Australia.
Daniel started his career in finance before moving into operationally focused roles in downstream timber processing.
Daniel is able to use his blend of experience and knowledge of processes, finance and supply chains to assist B2BE Australia’s customers.
Daniel has a Bachelor of Economics, Majoring in Accounting and Computer Science from University of Monash (Melbourne).
When not found in the office, Daniel will be, “playing golf, whenever possible”.
Cho Chun Loong
Chief People Officer
Cho is the Chief People Officer of B2BE. He has more than 20 years of progressive HR experience in Training & Development, Management Consulting, Executive Search & Selection, HR Shared Services, Recruitment Process Outsourcing (RPO) and Corporate Talent Acquisition.
In his career, he has served in various HR management and leadership roles with multinational corporations, large local corporates and regional organizations across diverse industries.
Cho holds a Bachelor of Human Resource Management (Hons) from Universiti Utara Malaysia.