Joe is also the founder and owner of B2BE Group of Companies.
Warren Ho is the Chief Financial Officer of the B2BE Group of Companies, a position he has held since 2007. He is based in Melbourne, Australia. Warren’s role as CFO requires him to ensure the day-to-day controls and processes are in place and for him to provide commercial and strategic financial direction for B2BE.
Warren started his finance and accounting career in New Zealand working as a graduate accountant for a commercial safety company in Auckland.
Prior to Warren’s role as CFO in the B2BE Group of Companies, he was Finance Director of Mercury Marine in Melbourne, with regional responsibilities and prior to that he was a Management Accountant with Moore Business Systems.
Warren holds a Bachelor’s degree in Economics majoring in Finance and Accounting from Monash University in Melbourne. Warren is a qualified accountant and is a Fellow member of CPA Australia.
Warren enjoys spending time with his family, reading and the outdoors.
Chee Yin Chong
Chee Yin is responsible for formulating the information technology strategy and overseeing the systems infrastructure and services that support day-to-day operations within all B2BE environments.
Chee Yin joined B2BE in 2007 as the Global Technical Manager, Shared Services. Since then he has held various roles within the business including: General Manager Shared Services, General Manager Service Delivery and since mid-2014 the role of CIO.
In B2BE, Chee Yin has created talented and loyal teams in various operational functions such as Customer Support; Systems infrastructure; Business Integration and Solutions Delivery. He also led and managed the expansion of B2BE Philippines Shared Services and, following the acquisition of ECN in New Zealand, he led and managed the integration of its IT infrastructure and customer support services into B2BE.
Prior to B2BE, Chee Yin worked for several financial organisations where he project managed the implementation of system architecture for online security trading systems and internet banking systems.
Chee Yin graduated from the University College of Tunku Abdul Rahman (Malaysia) with a Bachelor of Science (Cum laude) degree and in 2007 he earned the PMP certification, from PMI.
COO – Europe and Americas
Richard has been with the B2BE business since 2000 and originally joined as the Business Development Manager (Australia). Since then he has held various roles within the business including: Business Manager Australia, United Kingdom and European General Manager, Chief Operations Officer and CEO.
Since joining in 2000 he has been instrumental in helping transform and grow B2BE into a global organisation with offices and locations across the globe.
Richard’s background is business marketing and previous roles in these areas have allowed him to utilise his knowledge in being very hands on in the development of many of B2BE’s products and solutions. Richard has also been key in opening new markets, including: India, United Kingdom, the Netherlands and France.
Richard is currently based in Europe and if he is not in the office he is most likely to be found in the mountains: skiing, mountaineering, rock climbing, road riding or mountain biking.
COO – Asia & ANZ
As COO – Asia & ANZ, Daniel is responsible for the sales and delivery of all B2BE products in Asia Pacific.
Daniel joined B2BE in 2012. He has overseen numerous EDI implementation projects and also driven new projects such as developing a warranty and credit portal for a major international power tool manufacturer.
Prior to working at B2BE, Daniel worked in many countries including: New Zealand, Malaysia, Brazil, China, Indonesia and Australia.
Daniel started his career in finance before moving into operationally focused roles in downstream timber processing.
Daniel is able to use his blend of experience and knowledge of processes, finance and supply chains to assist B2BE Australia’s customers.
Daniel has a Bachelor of Economics, Majoring in Accounting and Computer Science from University of Monash (Melbourne).
When not found in the office, Daniel will be, “playing golf, whenever possible”.